TURKSTAT announced the 2023 results of the Household Information Technologies (IT) Usage Survey on internet usage and online shopping. Internet access rate, the most popular social media applications and popular categories in e-commerce were determined.Internet access rate in households increased to 95.5 percent
According to the results of the household information technologies usage survey; In 2023, the rate of households with Internet access from home increased by 1.4 points compared to the previous year and became 95.5%. Internet usage among individuals aged 16-74 was 87.1 percent.
Internet access facility in households and Internet use by individuals, 2012-2023
The rate of use of e-Government services is 73.9 percent.
The rate of individuals using e-Government and digital public services in the last 12 months has been determined as 73.9 percent. Among the purposes of using e-Government services, the purpose of accessing personal information took the first place with 69.6%.
The rate of those who shop online is 49.5 percent
The rate of those who purchased goods or services from e-commerce platforms in the last 12 months has been recorded as 49.5 percent. In 2022, this rate was determined as 46.2 percent. The rate of online ordering was 52.4% for men and 46.6% for women. The rate of those who said that they placed an order in the last 3 months (the first 3 months of 2023) was 38 percent.
Percentage of purchases or orders over the last time of online purchase or order, 2012-2023
In the first 3 months of 2023, 75.5 percent of people who ordered online made shopping in the category of clothing, shoes and accessories. This is followed by deliveries from restaurants, fast food chains and catering companies with 47.6%, food products with 37.1%, cosmetics, beauty and health products with 32.2% and cleaning products and personal care materials with 28.8%. he did. When analyzed by gender, the order rate for clothing, shoes and accessories was 81.7 percent for women and 69.3 percent for men.
30.7 percent of people who said they shopped online in the last 3 months bought a movie or series watching service or subscription. 30.1% received music listening or download services, and 17.7% received software download services.
27.1 percent of individuals had problems in e-commerce
In 2023, the rate of individuals who encountered a problem in their purchases made through the website or mobile application in the last 3 months was 27.1%. The most encountered problems were slower than stated delivery with 13.6% and wrong or damaged goods/service delivery with 11.1%, respectively.
The rate of individuals who have carried out learning activities for educational, vocational or private purposes over the internet in the last 3 months increased by 2.8 points compared to the previous year and became 18.7% in 2023. This rate was found to be 18.1% for men and 19.4% for women.
The most popular social media and messaging app WhatsApp
The most used social media and messaging applications by individuals were WhatsApp with 84.9%, YouTube with 69.0% and Instagram with 61.4%. When the most used social media and messaging applications are examined by gender; It was observed that men mostly used WhatsApp with 88.7%, YouTube with 72.6% and Instagram with 63.5%, while women used WhatsApp with 81.1%, YouTube with 65.4% and Instagram with 59.3%.
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