The paid blue tick feature of Twitter under the management of Elon Musk led to a new and criticized trend in the internet world. Those who want to feel more valuable on social media platforms have started to get verified account badges by paying monthly fees.
Tumblr, which is against this trend, released a paid feature for parody in November. With this feature, users who paid $8 were given not one, but two blue tick badges. Although the feature is a parody, Tumblr ironically managed to make money from this work.
Tumblr’s sales on iOS are up 125%:
According to data shared by Sensor Tower, Tumblr’s revenue from in-app purchases on iOS has increased 125% from the previous quarter since November. The total revenue generated was 263 thousand dollars.
Of course, the experience in Tumblr’s revenue can no longer be attributed to the parody feature alone. The number of downloads of the app on iOS also increased by 56% compared to the previous quarter. In addition to the parody feature, Tumblr also offers services such as ad-free browsing and boosting posts for a fee. Still, two blue tick features also play a role in the increase in income.
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