The prices, which have increased surprisingly in the last few years, show themselves in almost every sector. The hikes, which come for many needs from electronic goods to fruits and vegetables, remind themselves as they increase at certain intervals. The price hikes, which have made itself noticeable especially in basic needs in recent months, are one of the hottest topics of discussion in Turkey at the moment.
Companies that include offering low prices in their working principles become close friends of citizens in such periods. Phone manufacturer Realme, known for its low prices, also invites the consumer to take a look at its prices with its new ‘guerrilla advertising’ study.
The commercial film that Realme shot in the Tuesday market for the 8 Pro model:
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Realme Turkey featured two different products at the counter it set up in the Ulus market in Ankara: Apple and Realme 8 Pro. One of the products that attracted the most attention was the price increase in recent days. “23 TL each” was written on the apple-filled part of the stand. In the section where the phone was exhibited, the phrase “3799 TL each” was displayed.
The person at the counter, on the other hand, did the same for the phone, just as compliments are made for fruits and vegetables. Calling the customer with statements such as “The big picture of 108 megapixels is here”, the shopkeeper drew attention to the price it has despite the features of Realme 8 Pro. The reason for the use of apples in this interim ad may also be related to Apple, known for the apple logo, apart from the increase in the price of apples. The comment is up to you.