International research company Counterpoint has published the results of its smartphone market research for the third quarter of 2022. The published figures reveal that there is a serious contraction in the smartphone industry. To be frank, the past three months have only one winner; it’s Apple.
According to the research, smartphone sales amounted to 301 million in the last three months. This figure is 12 percent lower than the same period last year. Let’s take a closer look at how many smartphones each brand sold this quarter.
According to the results of the 3rd quarter of 2022, the best-selling smartphone brands are as follows:
| Brand | Sales Number |
| Samsung | 64 million |
| apple | 48.8 million |
| Xiaomi | 40.5 million |
| Oppo | 29.4 million |
| in vivo | 26 million |
| All other brands | 92.3 million |
When we look at the table and graph above, we see that all smartphone brands achieved better results than the second quarter of 2022. However, when we compare it with the previous year, Apple is the only brand that managed to increase its sales. Apple, which sold 48 million units in the third quarter of 2021, sold 48.8 million units in the third quarter of 2022. Sales figures for brands such as Samsung, Xiaomi, Oppo and Vivo fell.
Top phone selling brands in the first 9 months of 2022:
| Brand | Sales Number |
| Samsung | 200.9 million |
| apple | 154.3 million |
| Xiaomi | 119 million |
| Oppo | 88.9 million |
| in vivo | 76.9 million |
Although Apple increased its sales in the third quarter of 2022, when we look at the year 2022 in general, we encounter different results. So much so that the champion of the year is Samsung as of now. Because it covered 200.9 million of the 640 million smartphones sold in 2022. Apple is far behind Samsung. The company achieved sales of 154.3 million units in 2022. However, the iPhone 14, which we met in September 2022, can increase the company’s sales rate in the fourth quarter with rapid acceleration, and the gap with Samsung may close in the last 3 months.
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