In the digitalizing world, it has become a necessity to shape your marketing channels accordingly. It is extremely important for businesses to maintain a presence on social media and to do this in the most efficient way possible.

One of the most effective channels of social media, the Instagram application is now of great importance for most businesses. Instagram offers good opportunities, especially for new businesses. Businesses that can use the application correctly can grow rapidly.

Here are some tips for your Instagram business profile

Get a good foundation

When creating an Instagram account for your business for the first time, there are a few details you need to do before choosing a name, profile picture or bio. These steps will make your work easier in the future and will also help you reach your followers.

First, you must switch your profile to an Instagram business account. In this way, you will have access to business figures and tools that may be useful to you later.

To switch to a business account, follow these steps:

• Go to Settings
• Click on ‘Account’
• Click on Switch to Professional Account
• Follow the next steps
• Choose the category that suits you best
• Press OK to confirm

Secondly , you can add information such as phone number or e-mail to your profile. In this way, you will become much more accessible. Create a Linktree link and add it to your profile. Thus, you can add extra options that are not supported by Instagram and allow your customers to connect to your other social media accounts.