Data shows that in 2021, more than 263 million North Americans carried out an online purchase, with retail sales amounting to almost 431 USD$ billion dollars. Experts also believe that retail e-commerce buyers will exceed 291 million shoppers by 2025.
Vancouver and the rest of Washington also have many small businesses. If you own a business or run a website and want to exploit this vast market of online buyers for your brand, you must hire an SEO company Vancouver. Since they possess the expertise, resources, and knowledge, they will help you optimize this process by applying the correct technique and devising a strategy that will benefit you.
However, it is vital to know and hire the right company before you do that. These are some suggestions to help you out.
Can they identify your website’s weaknesses?
Before the SEO agency can offer suggestions on improving your website, they ought to identify its weaknesses and the reasons behind its low ranking. Most websites have a low rank in the search engine results pages because of a high bounce rate, low traffic, wrong links, plagiarized content, and keyword stuffing. Their team of experts should check your website to see if it is mobile-friendly and responsive. That is vital because about 298 million people in the USA access the Internet on their mobile phones. Most people living in Vancouver own a smartphone and use it for all online purchases.
Secondly, a good SEO company must check the loading speed/time of the page and whether the site has a robust architecture (refers to the functional, technical, and visual elements of a website).
What keywords are you missing?
You can never expect to enjoy a high ranking or increased visibility unless your content has the essential keywords that adequately inform the search engines of what your website is all about. Keywords are vital because, according to a study carried out by experts in 2020, almost 40% of all search queries in the USA had two keywords, while questions with three keywords amounted to nearly 22.74% of all searches.
The SEO company in Vancouver must inform you of your website’s position concerning the keyword ranking and if your site contains all the keywords that online users are using in their search queries. You could also ask them what difference those keywords would have if you used them in your content. They may suggest using medium keywords between three to four words and long-tail ones with above five words.
Can they carry out a proper competitor analysis?
If you are involved in a small business and want to be ahead in the SEO game, you must use effective result-oriented techniques. You must know your competitors and what SEO strategies or keywords they use to enjoy a high ranking? The company should tell you the drawbacks of your current strategy and offer a new one for the future.
What are their on-page and off-page services?
On-page and off-page services occupy an equally important position in SEO. On-page refers to optimizing web pages to enjoy a higher ranking, while off-page are all those actions that affect your SERPs rankings. You might consider checking whether their on-page optimization services include fixing broken internal links, setting up Google Analytics, and restructuring current and off-page services consisting of attaining natural backlinks.
You can use details such as these to assess whether an SEO company in Vancouver can give you the results you want, such as higher ranking, improved visibility, enhanced online presence, and being ahead of the competition.
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