Apple CEO Tim Cook explained why subscription prices for Apple services have increased during the announcement of financial results for the fourth quarter of 2022.According to the experienced manager, this is not related to the functioning of the services from a technical point of view, but due to the increase in the license costs of Apple Music.
Apple TV+ just got more valuable
In addition, the price of Apple TV + subscriptions, which increased the number of TV shows and movies, also increased. The Cupertino company thinks this service has become extremely valuable.
“Initially we were just focusing on our own projects, we had four or five series and the prices were pretty low. Now we have a lot more content and more content comes out every month. We’ve increased the price to reflect the value of the service,” said the Apple boss.Tim Cook also stated that the price of Apple One has increased because a single subscription includes both Apple Music and Apple TV+. Let us remind you that the company’s quarterly revenue was $90.1 billion, and its net profit was $20.7 billion.
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