TikTok is among the most popular social media platforms in the world. This ‘short video’ app makes many different types of videos popular and known all over the world. Food videos are among them and are becoming popular globally. Now, the giant platform has announced that it will take a step towards this and begin to provide food ordering services.
According to reports, China-based TikTok is preparing to turn popular food videos into a service that people can actually buy. According to the statements made, the popular platform will start to provide food ordering services to homes by partnering with companies called Virtual Dining Concepts and Grubhub.
‘TikTok Kitchen’
According to reports by Bloomberg, this initiative will be called ‘TikTok Kitchen’ and only home delivery restaurants will open across the US for next year. The menus at these restaurants will also be inspired by popular TikTok videos and will be delivered to homes via the food ordering app called Grubhub. In addition, the announcements included that TikTok will open more than 1000 restaurants in 300 different locations by the end of 2022.
According to the explanations, in the first menus that will come to the restaurants; It will feature viral TikTok dishes such as baked macaroni with feta cheese, rib corn, hamburgers and chips pasta. In addition, TikTok stated in a statement to TechCrunch that content producers will also receive a share of the menus and will be featured throughout the partnership:
“Proceeds from TikTok Kitchen will both help creators inspire menus. This initiative will inspire other creators to be creative and encourage them to create new things. ”
No further details about the venture yet
It should also be noted that the purpose of this move of the company is not to enter the restaurant business, but rather a campaign to deliver TikTok food videos to fans. So the company sees this initiative as a marketing initiative for the platform rather than a long-term business model. Finally, the company did not share any details about how long this initiative will take, how the ordering process will work, and how the menus will be selected.
We should also mention the company called Virtual Dinings Concepts, which TikTok has partnered with. This company has previously collaborated with big names such as the famous YouTuber MrBeast, rap artist Tyga, singer Mariah Carey for restaurants that offer ‘home delivery only’. In other words, it has to be said that this company has a great role in bringing digital environments to real life and transforming them into home delivery-only restaurants. It can be seen with its new initiative that TikTok also wants to take advantage of this situation and aims to bring the popular recipes on its platform to real life.
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