The vertical video sharing trend that started with TikTok has turned into an avalanche today. Platforms such as YouTube Shorts and Instagram Reels are trying to increase interaction with TikTok-style mechanics. Amazon also wants to start a TikTok trend on the commerce side.
TikTok style videos to Amazon products
For e-commerce giant Amazon, user interaction has naturally become more important than anything else. With its latest innovation, the company aims to offer TikTok-style vertical videos of products within the application.
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The new feature, which has already been tested within the company, is displayed with a diamond icon on the main page and is named Inspire. Here is a feed of short videos of various products. Users can review product videos endlessly, as on the TikTok platform.
In the first place, there are visual presentations in Inspire videos. It is stated that the number of videos will increase over time. These videos will redirect to the sales page. There is no clear information when Amazon Inspire will be opened to the end user in all countries.
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