While social media giants continue to occupy an even bigger place in our lives every day, TikTok aims to take it one step further. Today’s most popular social media platform has recently started testing a new feature. This feature was a feature that would allow TikTok to compete directly with search engines like Google.
The new feature of TikTok was to identify some keywords in the comments and add links to these words. In this way, users can automatically reach the search page with this keyword by pressing on the keywords. Thus, they come across more content related to the phrase in the keyword.
This is how TikTok’s new feature works:
So how does TikTok threaten Google?
The fact that TikTok and other social media platforms threaten Google was directly admitted by Google recently. In his statement on the subject, the company’s senior manager stated that 40% of young internet users do not use Google Search or Maps, even when looking for a place to eat, and apply to Instagram or TikTok.
However, the administrator stated that users no longer enjoy ‘casual’ experiences. Taking this as an example, he stated that it is not what young people want for users to search using keywords, and that they now want to see visual content results in searches.
Here, the new feature of TikTok actually confirmed this statement of Google. Instead of searching for a person or a topic on Google with keywords, users will prefer TikTok, the channel where they can directly access visual content and results about this topic.
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