The tension between TikTok and Meta is growing day by day. A while ago, Meta said it would redesign Facebook to be “inspired by TikTok”, and it was quick to respond. According to the statement from the Chinese video platform, TikTok is an entertainment platform, while Meta is a social networking company that aims to make money.
There is a ‘copying’ crisis between TikTok and Facebook
Meta CEO Mark Zuckerberg has also recently gone beyond copying the features of TikTok. In the statement that came the other day, it was stated that Instagram and Facebook will be reorganized to look more like TikTok.
TikTok, on the other hand, stated that Meta is aware of all these initiatives. Speaking to CNBC, a TikTok executive Blake Chandlee said that Facebook’s “copying of their own business model” has proven how successful they are.
In an interview with the company’s senior official, he pointed out that TikTok is not a social network. He stated that the short video platform was developed for entertainment purposes only. That’s why he said Facebook couldn’t copy TikTok even if it wanted to.
Meta, which brought a feature called Reels to Instagram in 2020 and aimed to get a large share from TikTok, said that they kept up with the changes in the social media world. However, Chandlee believes TikTok and Facebook are two unique platforms. According to the TikTok manager, there are too many differences between these two apps to compare.
Facebook is a social platform. They built all their algorithms based on the social graph. This is their core competency. Ours is not like that. We are an entertainment platform. This is a big and important difference.
It should not be forgotten that Meta has suffered great losses recently. Share prices have dropped nearly 52 percent this year and continue to underperform. We also know how the company forecasts further reductions in revenue.
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