If you remember, there was a ‘YouTuber’ boom for a while. Many people, who learned that YouTube is monetized by producing content, flocked to the platform and we had to watch people of all ages doing strange strange things.
Of course, the attention span of these videos, where it is not possible to say ‘content’, was also very short, and then the YouTube algorithm took these videos out of our sight. But YouTube was just starting to recover, this time TikTok came.
It’s very easy to ‘generate content’ in TikTok, and the algorithm is very easy with TikTokers
Yes, our habits of consuming content on social media have changed a lot. In fact, Instagram, which started out as a ‘photo sharing application’, is now filled with reels and the platform highlights reels. Even Twitter, a microblog, is considering the idea of video content. Because users want this, and TikTok became the platform where the content culture consisting of these short videos gained strength and reached the top.
Actually, we encountered platforms that produced ‘short and clear videos’ before TikTok, but these platforms did not have a long life. We can count many reasons that make TikTok so long-lasting and one of the most used social media platforms in the world.
One of them is undoubtedly that it is quite easy to produce ‘content’. So much so that with a single video of a trend, it is possible to increase the number of views easily, and to reach all videos with high number of views by using popular music.
Also no need to ‘search’ to watch a video on TikTok; because the algorithm offers you countless videos one after the other. This creates a habit rather than a conscious monitoring behavior. The platform, where there is almost no concern for quality and watchable content, is also not very sensitive about content control. This makes it much easier to ‘make money’ by being TikToker. As long as it’s a video to stream…
There is nothing a fairly large audience can’t do for more views
Being a TikTok phenomenon and earning income from it is a lot it looks attractive to people. This causes everyone to declare themselves ‘TikToker’ and do everything they can to get more views, just like in the YouTuber trend of the time.
The example of Mükremin Seyahat, which we gave at the beginning of the article, is a kind of summary of the situation. Traveler has been a TikTok phenomenon ‘producing content’ on TikTok for a while. But she gained real popularity after she announced she was ‘pregnant’. As you can imagine, these fake pregnancy contents of the traveler exploded and attracted huge attention. The videos were watched by millions and occupied the agenda for days on social media.
He must have liked the attention he got, that when these content took hold, Seyahat only started shooting content about his fake pregnancy. So much so that he shared dozens of content, from hospital videos where he went to the doctor to ‘provocative’ videos with ‘oh my child, I thought he fell’. Then this video sequence resulted in the hashtag #TikTokkapatılsın and an investigation that followed. All of these developments have hurt anyone who uses TikTok or produces content there.
”What’s wrong with that? People watched, they laughed!” you can say
It shows damage.
Gezgin brought the fame that came with these editing videos to YouTube, however, he has not yet received the attention he expected there. His videos with millions of views on TikTok remained on average 5-10 thousand views on YouTube. She shared a video on YouTube where she first talked about who she was and talked about her pregnancy. In this video, he said several times that those who insulted him and hated him made the biggest contribution to the way he is now, namely to ‘phenomenon’. In other words, he is aware of the feeling of hatred he creates and feeds, and he is very pleased with it.
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