Meta’s Threads application, which emerged as a rival to the Twitter platform formerly known as Twitter, has now reached a certain criterion by exceeding 300 million monthly active users.Threads starts advertising
In November, it was stated that advertising tests for the Threads application would begin in early 2025. Before the end of January, Meta began small-scale advertising tests. It was stated that advertisements from US and Japanese brands will be shown in the first stage.
Instagram chief Mosseri stated that they will carefully follow the ad presentations and feedback from users, and if they get the results they expect, they will start wider tests. Instagram and Facebook platforms already generate significant revenue from advertising. It was not possible for Threads to be excluded from this scope.
