If you got tired of Elon Musk’s user-hating snap decisions and limitations and hoped to switch to Threads, we have bad news for you:
The platform, where 50 million people log in with their Instagram account, continues to lose its users rapidly.
Threads, which broke records on July 7, 2023 and reached 50 million users, now has 13 million active users, according to Sensor Tower’s data:
In addition, it should be noted that this situation is also experienced by users. Because the platform has now turned into a sharing pool of brands or pages.
Although Instagram provides ease of entry, this decline has put Meta under pressure to add Twitter-like features as soon as possible:
One of the biggest reasons for the drop in user engagement is that Threads hasn’t yet introduced the connector features on Twitter.
For example, Threads does not have the opportunities that Twitter is starring in, such as an agenda flow or finding related posts by searching for any expression. For now, the application cannot go beyond the written version of Instagram.
Although the Instagram team that developed Threads has stated at every opportunity that the application will gain new features, the most powerful trump card in the hands of the platform are the mistakes of Elon Musk:
Musk, who brought a tweet view limit to non-paying users as Twitter Blue subscribers at the beginning of July; it can make decisions that can cause greater mass migration at any time.
As of now, it’s not surprising that Threads is experiencing a scenario that is no different from other Twitter alternatives. BlueSky, the new application of Jack Dorsey, the founder of Twitter and selling the platform to Elon Musk, is quite complex and still recruits users by invitation. If you are Mastodon, it has a complex interface for the majority.
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