If you have used the Youtube application on your smart TV before, you may have noticed that there is an advertising policy that bothers you. Users who are not Youtube Premium subscribers see advertisements at very short intervals when they access Youtube from their smart TVs, which greatly reduces the viewing experience. The platform is now trying to solve this problem.
Youtube changes its advertising policy on CTVs
YouTube is testing a different approach to its ads on smart TVs as well as devices like Apple TV and game consoles. The platform is experimenting with offering longer but less frequent ad breaks on devices it calls CTV (Connected TV). The idea is to show ads in a way that makes YouTube more compatible with every platform you watch.
You may tend to watch shorter content like Shorts on mobile devices. Therefore, shorter and faster ad breaks may make more sense. However, if we come to the TV part, you will not watch such short content on this platform. YouTube states that the average watch time on CTV devices in the US is about 21 minutes. It doesn’t make sense to put short commercial breaks at these lengths either.
YouTube said the service was inspired by research that found that 79 percent of viewers would prefer YouTube to bundle ads together rather than spread them out in one long video. In other words, the advertising policy will be like the TV series you watch. You will not see ads for a long time, but when you do, you will see a series of ads. So it will take long.
The platform believes minimizing disruption is the way to go, and it believes taking longer but less frequent ad breaks is a sensible idea. It is not yet clear how YouTube will implement this plan. For example, will there be a four-minute ad per hour instead of four one-minute ads? It was also not said whether it would show more ads overall if this plan goes forward.
So what do you think about this news? You can share your thoughts with us in the comments section.
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