We have become accustomed to using many products, from TV series to movies, from bicycles to electric scooters and even cars, with a monthly subscription system. Of course, we pay a certain amount of money every month for all these products. What do you think about the idea of paying a certain amount of money every month for a car you buy? Many people like it. Here are the details…
Users welcome in-car subscriptions!
It is not a joke! Air conditioning, seat heating, etc. in the car you bought. There will be equipment, but you will have to pay a certain amount of money to use it. This feature, which seemed absurd at first, was protested by many. Consumers thought it was absurd to pay to reuse a purchased product. But things seem to have changed.
According to the latest research by S&P Global Mobility, users do not seem to be very cold to these subscription systems. On top of that, a large number of people say that they will buy a subscription system if there is an appropriate pricing. For other users, this sounds pretty ridiculous. They can’t understand why they have to pay to use it when the car they buy has equipment that supports fully autonomous driving.
The group that wants these features, apart from features such as seat heating and cooling, wants better navigation service, autonomous driving support or similar features in the monthly subscription system. As a matter of fact, navigation service, Apple Car Play, Android Auto etc. It makes sense for every user to offer services with a monthly subscription system because many users prefer to use these features on their own mobile phones.
However, the strange thing is that while the purchased car has equipment such as fully autonomous driving and autonomous parking, an extra fee is charged for using it. Mercedes-Benz and BMW want to make a breakthrough on the subject. However, no trials have been made yet. So what do you think? Don’t forget to give your opinion in the comments section…
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