According to the data company Statista, Instagram has close to 1 billion active users today and this number is increasing day by day. Advertising on Instagram, which is one of the most popular social media platforms used especially among young people, undoubtedly provides much healthier and more effective returns than advertisements in different areas. Therefore, advertising on Instagram is an effective advertising strategy.
Before you advertise on Instagram, it is useful to know about some details. We won’t focus on technical details and basic questions like how to advertise on Instagram. Instead, we’ll talk about what it means to advertise on this popular social media platform. Before posting an Instagram ad, be sure to read our guide and create an ad accordingly.
Why should I advertise on Instagram?
The primary purpose of advertising on Instagram is to increase brand awareness. In other words, it allows Instagram users to recognize your account. Other purposes are to increase website traffic, as in all digital advertisements, and to create new potential customers if you are doing digital marketing.
Although it varies depending on which account creates an ad, in general, 60% of users who see Instagram ads discover a new product, while 75% take action, that is, click on the link presented in the ad or visit the profile. Getting engagement from 3 out of 4 people who see your ad is a real success.
Who are Instagram ads for?
Instagram ads appeal to Generation Y and Z. Generation X, on the other hand, is not very active on Instagram at the moment. While it varies, overall, 55% of Instagram users are between the ages of 18 and 29, 28% are between the ages of 30 and 49, 11% are between the ages of 50 and 64, and only 4% are aged 65 and over. In other words, the target audience in Instagram ads is young people.
38% of Instagram users live in big cities, 28% live in small cities and 18% live in rural areas. The ratio of men to women is almost equal. When we evaluate in the light of all these data, we can say that Instagram ads appeal to young people living in big cities. However, when creating an ad, you can determine the details of which segment you will appeal to.
One of the answers to the question of why should I advertise on Instagram is hidden in this feature. When creating an Instagram ad, you can choose so many details about your target audience that you can create an almost pinpoint audience. This is where the recorded user data comes in handy for advertisers.
What about Instagram advertising fees?
Unfortunately, it is impossible to talk about the prices of Instagram ads as clear as a newspaper advertisement. Instagram ad prices vary depending on how you create an ad, the duration of the ad, and many other variables. The AdEspresso company made a $100 million Instagram ad campaign in 2017. They paid an average of 80 cents per click, they explained.
Instagram social media platform has features that will make the job of advertisers easier. You can choose a daily budget for yourself while creating an ad. It is possible to place advertisements that will be published for a short time at very reasonable prices. The longer your audience width and ad run time, the more your spending budget will increase.
Create an effective Instagram ad in 5 steps:
- Set your ad target.
- Build the right audience.
- Determine your budget.
- Choose in which area the ad will be published.
- Make sure you create a unique ad.
Set your ad target:
- Increasing brand awareness
- Reaching new users
- To increase traffic on your website
- Getting them to install your mobile app
- Gaining interaction
- Gaining video views
- Announcing your innovations
- Getting customers
No matter what ad you create on Instagram, your goal should be one of them. While creating an ad, a panel appears in front of you to choose your target and you are asked to add the necessary links there. Choosing the right target is extremely important for the success of the advertisement.
Build the right audience:
We said that the majority of Instagram users are young women and men living in big cities, but these users do not have to create your target audience. You can choose the target audience you want to see the ad.
It is possible to reach a pinpoint target audience by filtering user features such as location, age, gender, spoken language, demographics, interests, behaviors, connections. If you want to reach a similar audience in each ad, you can save your preferences or create a custom audience for each ad.
Set your budget:
Instagram ads are like charging machines that work as you flip a coin. Neither less nor more, the more you pay, the more views you get. But you will never be scammed. Instagram is a platform that is very sensitive about advertisements. You will definitely reach the interaction that fits your budget.
If you are planning a short-term advertising campaign, you can set a daily budget and run ads for a certain period of time. Instead, it is possible to make a long-term advertising plan that will appear in front of your target audience every hour they are active. The choice is entirely up to you, Instagram offers details that you can customize as you wish.
Choose where to run the ad:
Instagram ads can be prepared specifically for this platform, or you can have the same ads published on Facebook. This is a choice up to you. Advertisements published on two different social media platforms reach a much wider target audience. However, the budget increases accordingly.
It is extremely important in which area the Instagram ads will be published. Will your ads be published on the Instagram homepage, stories or reels? Will your ad be a photo or a video? You should make the right choice in accordance with your advertising target and target audience.
Make sure you create a unique ad:
Here we come to the most important point. Even if you determine the right target and target audience by spending millions of dollars, a mediocre ad will never give the result you expect. Imagine, you suddenly come across a user. You have to create such a unique ad that you should attract the attention of the user as soon as he sees it.
It is possible to achieve 100% success even if you have a small budget, with an advertisement that has a personality, does not break the context, is supported by hashtags, has actionable explanations, is published at the right time, does not use long texts, and has effective visuals.
We have prepared a guide with the details you need to know before advertising on Instagram, and we talked about what it means to advertise on Instagram without getting bogged down in technical details. You can share your Instagram ad experiences in the comments.
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