The World’s Most Valuable Car Brands – 2023

As every year, there is a serious competition in the automobile industry this year. Companies from all over the world are trying to get ahead of each other with their new vehicles. Of course, the fact that the whole world is turning to electric vehicles also increases the value of such automobile-oriented brands.

Now, a report by Brand Finance has revealed the world’s most valuable auto companies in 2023. In the list, it was seen that Tesla, the electric vehicle manufacturer under the management of Elon Musk, came to the top.

Tesla surpassed Mercedes with a brand value of $ 66.2 billion and became the first electric car company to achieve this

First of all, let’s add that the list is created according to brand values. This represents the estimated total financial value of a brand. Many factors such as sales, revenues, market share, reputation, future sales forecasts are used to create brand value.

Tesla, which started sales in our country, rose two positions with 66.2 billion dollars, surpassing Mercedes-Benz and Toyota and placed on the top. This made the US-based company that does not manufacture internal combustion vehicles the first electric car company to do so. Let’s add that Tesla’s brand value, which has increased by 44% compared to the previous year, has increased more than 5 times compared to the pre-pandemic period.

We see that Mercedes-Benz, which maintains its position with 58.8 billion dollars, takes the second place in the list. Toyota, on the other hand, fell from first place to third with $52.5 billion. BMW, which entered the list from the fifth place last year, rose to four, while Porsche moved to the fifth place from the sixth place. The values ​​and 2022 comparisons of the 10 most valuable brands are as follows;

Top 10 most valuable car brands in the world

1. Tesla – $66.2 billion ($46 billion in 2022)
2. Mercedes-Benz – $58.8 billion ($60.7 billion in 2022)
3. Toyota – $52.5 billion ($64.2 billion in 2022)
4. BMW – $40.4 billion ($37.9 billion in 2022)
5. Porsche – $36.8 billion ($33.7 billion in 2022)
6. Volkswagen – $34 billion ($41 billion in 2022)
7. Honda – $24.2 billion ($28.2 billion in 2022)
8. Ford – $22.3 billion ($24.1 billion in 2022
9. Hyundai – $15.9 billion ($13.6 billion in 2022)
10. Audi – $13.9 billion ($13.8 billion in 2022