The World’s Most Valuable Brands Announced [Updated]

Brand Finance’s Global 500 2023 report, in which the world’s most valuable companies are announced every year, has been published today. With the report, the fastest growing companies with the highest brand value, the strongest and the strongest companies in the world regions of 2021 were revealed. Although this year’s report remains the same in terms of the most valuable brands, it hosted a huge guest on the list of the fastest growing brands.

According to the Brand Finance Global 500 2023 report, the company with the highest brand value in the world was Amazon, which ranked second in 2022. Apple fell from the top for the first time in years. In addition, the value of brands has also decreased significantly within 1 year.

The world’s most valuable brands:

1. Amazon – $299.3 billion
2. Apple – $297.5 billion
3. Google – $281.4 billion
4. Microsoft – $191.6 billion
5. Walmart – $113.8 billion
6. Samsung – $99.7 billion
7. ICBC – $69.5 billion
8. Verizon – $67.4 billion
9. Tesla – $66.2 billion
10. Tiktok – $65.7 billion

The first place in the list of the world’s most valuable brands belonged to Apple with 355.1 billion dollars last year. But in the 2023 report, Amazon ranked first with a value of $299.3 billion. Amazon was also valued at $350.3 billion last year.

Meta and Huawei are no longer among the 10 most valuable brands in the world

Yet another big surprise came out on the Facebook (Meta) side. Meta could not be among the 10 most valuable brands this year. The company was ranked seventh last year. HUAWEI, which was in the 9th place before, also fell from the top 10.

Brand value by country*:

• United States -49.75%
• China – 17.87%
• Germany – 5.99%
• Japan – 5.32%
• France – 4.14%
• United Kingdom – 3.50%
• South Korea – 2.44%
• Canada – 1.75%
• India – 1.35%
• Other – 7.89%

*The distribution of the total value of the most valuable brands by country.

The most powerful and valuable companies in the world by region:

• South and North America:
  • Most valuable brand: Amazon
  • Strongest brand: Google
• Europe:
  • Most valuable brand: Deutsche Telekom
  • The strongest brand: Swisscom
• Middle East and Africa:
  • Most valuable brand: Aramco
  • The strongest brand: Etisalat
• Asia-Pacific:
  • Most valuable brand: Samsung
  • The strongest brand: Wechat

*The strongest brand is determined by scoring based on marketing investment, shareholder equity and business performance.