At the end of each quarter, publicly traded companies publish their income and expense reports. Although these published reports are actually addressed to the company’s investors, we technology people can derive great meanings from these reports. With the new report published, the winner of the competition between Apple and Samsung in 2021 has been determined.
Both companies have announced earnings reports for the fourth quarter of 2021, and we can show a winner based on the number of devices sold.
Apple made another trip to Samsung in the upper segment
Before comparing these two giant manufacturers, we should draw attention to an important point. Apple releases one premium device per year and doesn’t produce affordable phones other than the iPhone SE, which comes every two years. However, Samsung is introducing smartphones that will appeal to everyone throughout the year. That’s why we have to say that the two companies only compete with high-end smartphones.
Samsung and Apple
Although 3.2 percent less iPhone was sold in 2021 than in 2020, Apple is leading the high-end phone market according to the latest figures. Apple currently accounts for 79 percent of the market in the premium segment. It is also based on the fact that the company broke the all-time revenue record in the fourth quarter of 2021. Although Samsung had 29 percent of the premium segment in 2020, this ratio dropped to 21 percent in 2021.
The reason behind this decline is believed to be 5G. Apple has now made 5G technology a standard. It is even said that the iPhone SE 3, which is likely to be introduced in March, will also have 5G support. The brand’s commitment to 5G has become another feature that makes the iPhone long-lasting.
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