Instagram has officially launched its subscription feature, which has been talked about for months. With the feature listed as “Subscriptions” on Instagram’s App Store page in November, creators can monetize directly from live streams and stories.
Subscriptions are different from Instagram’s Exclusive Stories function, which debuted in June 2021. With Private Stories, the creator can only make their stories for a fee. However, thanks to the subscription, it is possible to earn money from live broadcasts.
Instagram makes subscriptions available in the US
The social media platform connected to Meta, within the scope of the subscription function of the early access program; @alanchikinchow, @sedona. _ made it available to 10 creators in the US, including @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv.
Through ‘Subscriptions’, creators will charge as much as they want to share. The price will be determined by the manufacturer. At this point, Instagram offers eight different prices, from $0.99 to $99.99. However, most creators are expected to price 1 – 4 dollars instead of the high figures like 19.99, 49.99 or 99.99 dollars in the first place.
The creator will be able to subscribe to the stories and live broadcasts saved in the highlights section of his account. It will also be able to broadcast activities such as surveys and question-and-answer sessions specific to subscribers. In addition, Instagram will give subscribers a special badge to help them stand out in comments and in the creator’s inbox.
No revenue share
Instagram has not developed a unique payment method for subscriptions. The user who wants to subscribe to an account will pay with the built-in payment infrastructure on Android or iOS. In addition, Meta announced that creators will not receive a share of subscription revenues.
Instagram’s Product Co-President Ashley Yuki stated in her statement on the subject that their main goal is to help content producers make a living. Stating that they are trying to create a monetization model wherever possible, Ashley Yuki stated that they will not receive a revenue share from content producers until at least 2023.
On the other hand, Meta CEO Mark Zuckerberg also announced the new feature on his Facebook profile. Zuckerberg stated that they will continue to develop new tools that will benefit content producers who are trying to make a living by doing creative work.
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