Twitter has released its first BirdsEye Report, which includes data and expert analysis across industries such as technology, finance, sports, food, and more to help better understand this transformation.
Report by Twitter’s Official Partners, based on data from global Twitter chats; It addresses the most important consumer trends and aims to help brands identify opportunities and strategies for the year ahead.
Twitter, financial data and findings published in partnership with Hootsuite.
Here are some highlights from the report on the financial sector
- Cryptocurrency: While established cryptocurrencies such as Bitcoin, Ethereum and Dogecoin continue to attract attention, new cryptocurrencies emerge every day. Turns out, larger organizations are now accepting cryptocurrencies as a form of payment and financial institutions are starting to adapt and experiment with using their own crypto offerings. Conversations about ‘crypto’ increased by 549% on Twitter in 2021, with Bitcoin, Ethereum and Dogecoin driving the conversation.
- NFTs hit the mainstream: Talks about “NFT” on Twitter increased 9,510% in 2021. Most conversations have been from men until now, but in 2021 we’re already starting to see the conversation change to include more women. NFTs are the latest phenomenon in the crypto universe. NFTs transform unique, valuable objects such as digital artworks or videos into verifiable assets that can be stored and traded on the blockchain. Although NFTs have been around for about seven years, they have entered the mainstream and become hugely popular in March 2021 after an NFT artwork by digital artist Mike Winkelmann (known professionally as Beeple) sold for more than $69 million. Popular culture also played a role in the newfound popularity of NFTs.
- Retail investor boom: During the pandemic, a whole new group of people are committed to investing. 15% of all current US stock traders first started playing the market in 2020. Multinational financial services company Charles Schwab even coined the term “Investor Generation” to describe and describe the new investors of this era. This growth can be attributed to lower trading costs, new apps and services that make investing easier and more accessible, and market volatility, all of which bring interesting investment opportunities. At the same time, social media plays an important role in fueling and amplifying conversations about the stock, as well as turning certain stocks into “meme stocks” that have become popular with retail investors because of social media. During the pandemic, a whole new group of people started investing and ‘Retail investor’ mentions on Twitter increased by 215% in 2021.
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