The Galaxy M13 series are Samsung’s latest budget-friendly mid-range Android smartphones.
The phones were first announced in India, making their way into other markets as well, but still not as common as the Galaxy A series. The South Korean company will go to sell the devices in markets where affordable phones are more popular after India, which is the largest market. It has been shared that there are 42 million Galaxy M series users in India as of now.
Samsung’s market share in India is growing
High Galaxy M sales have grown Samsung’s market share in the budget-friendly and mid-range segment in India. According to research firm Counterpoint, between January and May 2022, the company’s market share grew by 5.5% compared to the same period of the previous year. This growth also helped the company increase its overall share of the country’s smartphone market from 20% to 22.6%.
The target for the Galaxy M series is $ 1 billion
Aditya Babbar, Senior Director and Product Marketing Manager at Samsung India, said that the company has very aggressive plans for 2022. He stated that they set a target of 1 billion dollars from the M series this year.
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