Sunday research company Canalys shared the data for the European smartphone market 2024. Following the four -year decline, the Sunday grew by 5 %, while the total shipment reached 136 million devices. The flagship phones (($ 800 and above), this, made up 30 %of the total sales. Here are the best -selling brands in Europe in 2024 …While the Apple rises, Samsung is at the summit
According to Canalys data, Samsung continued to lead in Europe. Apple showed a strong sales performance in the fourth quarter. However, Apple Intelligence deficiency has limited sales targets, especially the iPhone 16. Samsung’s sales increased by 6 %in 2024, Apple recorded 1 %growth.
As for Xiaomi, it maintained its third place and there was no significant change in Redmi, Poco and Xiaomi branded phone shipments. Motorola attracted attention with a growth rate of 26 %on an annual basis, while Oppo (including OnePlus) had an increase of 13 %. On the other hand, premium device shipments in the European market reached a record level.
| – | 2024 shipments (million) |
2024 market share |
2023 shipments (million) |
2023 market share |
Annual growth |
|---|---|---|---|---|---|
| Samsung | 46.4 | 34% | 43.7 | 34% | 6% |
| Apple | 34.9 | 26% | 34.6 | 27% | 1% |
| Xiaomi | 22.2 | 16% | 22.2 | 17% | 0% |
| Motorola | 8.0 | 6% | 6.4 | 5% | 26% |
| Oppo | 4.1 | 3% | 3.7 | 3% | 13% |
| Others | 20.5 | 15% | 19.2 | 14% | 7% |
| Total | 136.1 | 100% | 129.8 | 100% | 5% |
41 million premium models were shipped, while the iPhone 13 and iPhone 14 devices were able to remain on sale compared to the USB-C regulation. At this stage, it is stated that the phones were directed to the retail channel before the final decision and that they remain in the market.
However, the restrictions are not limited to this. The European Union will force manufacturers to take more responsibility for device resistance, easy repair and sustainable resource use with the Ecotasim Directive, which will enter into force on June 20. In particular, the compulsory of changing batteries and the extension of software support may cause brands to focus more on service and corporate sales models rather than hardware.
