Considering the latest published reports, it is clear that smartphone sales tend to reach the lowest level in the last 10 years. However, Apple seems to take its place at the top by turning this decline in the market in its favor. Here are the details
So, to what does Apple owe this success?
Recently, the recession in important markets, especially in America and China, has a negative impact on the smartphone industry. The leading companies in the smartphone industry are having a hard time because of this situation. However, unlike its competitors, Apple continues to maintain its strength in iPhone sales.
In this process, Apple managed to be affected by the destructive effects of the process as little as possible, as it correctly determined its marketing strategies in Asian countries and produced devices in the upper segment. Experts stated that with the launch of the iPhone 15, which will be held shortly, this table will reflect more positive results and carry the company to the top.
Although Apple is not greatly affected by this situation, this recession continues to affect the market. The shipment data of the smartphone industry is preparing to see the bottom, showing a reverse trend of breaking records compared to recent years. Companies do not hesitate to reflect their concerns about this situation.
So, what do you think about this issue? Do you think this success on the part of Apple may be based on different reasons? You can share your views with us in the comments section.
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