Apple is one of the biggest players in the technology world with the ecosystem it has created among its own devices. A recent study showed how connected iPhone users are to Apple. Accordingly, 94 percent of iPhone owners still prefer to buy an iPhone when switching to a new device.
The new phone of 92% iPhone users is also iPhone
Consumer Intelligence Research Partners (CIRP) found that iPhone owners are more brand loyal than Android users. According to the research, the tendency of Android users to switch to iPhone has increased in the last decade due to reasons such as battery life and connection problems.
CIRP’s research showed that 91 percent of Android owners and 94 percent of iOS users stay on the same operating system. However, it should not be ignored that there are many brands on the Android side and users may switch to a different manufacturer.
On the other hand, the research also shows how iOS and Android attract users from the rival operating system. In this regard, Apple seems to be more successful in migrating Android users to iPhone. On the Android side, manufacturers are having a hard time attracting iOS users.
For example, about 14 percent of people who bought a new iPhone this year were previously using Android. On the other hand, only 4% of new Android device purchasers switched from iPhone.
There are several reasons behind users switching to iPhone. However, the main one is security concerns. For example, malware stealing credit card information was recently detected in 193 Android apps.
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