Trader Joe’s, the supermarket chain in the USA, filed a lawsuit against Trader Joe (JOE), which is in the Avalanche (AVAX) ecosystem, for name infringement.
Trader Joe’s, a supermarket chain with a large customer base in the USA, filed a lawsuit against the crypto platform Trader Joe’s, which has a similar name. The main issue of the case was name infringement and trademark dispute. The case was initiated in the US state of California.
Trader Joe (JOE) was sued
Trader Joe (JOE), the popular decentralized exchange in the Avalanche (AVAX) ecosystem, was sued in the USA. In the lawsuit filed by the supermarket chain Trader Joe’s, it was stated that the project in the Avalanche ecosystem violated the name.
Lawyers for the supermarket chain claimed that the decentralized exchange created a fictional character associated with their brand. This fictional character represents a farmer, which is also JOE’s logo. Lawyers stated that the farmer with the red beret in JOE’s logo is also their own depiction.
Cheng Chieh Liu, the co-founder of the Trader Joe project, was on the agenda of the case on the grounds that he deliberately copied the brand. Liu is known as the person who registered the project.
The supermarket chain stated that the crypto project did not receive permission to use the Trader Joe name.
Crypto project Trader Joe is known as a decentralized exchange platform in the Avalanche ecosystem. The project, which has a token called JOE on major exchanges such as Binance, has a market value of nearly 80 million dollars.
36958
