Last June, Apple entered a brand new product category by introducing the mixed reality glasses called Vision Pro. The device, which has many remarkable features, would be available in the USA in early 2024 with a really expensive price tag of $ 3,500.
Before the first Vision Pro was even on sale, the company’s future plans for the device began to leak. A more affordable pair of glasses was one of them. A report based on Digitimes’ supply chain in Asia has revealed some new information about the next generations of the company’s glasses.
Allegedly Apple is working on four Vision Pro models
According to supply chain sources, Apple continues to work on four different Vision Pro. There is no information about either of these yet. However, there are some notable details about the other two.
Allegedly, one will be a high-end device, just like the first generation. The other one will appear as a more affordable Vision Pro. This supports the leaks that have emerged in recent months.
Affordable version could arrive in 2025 at half the price of Vision Pro 1
The leak also includes some new information about the affordable Vision Pro. Accordingly, Apple is considering making the price of the device 50% cheaper than the first generation. So it may have a price tag around $1,750. This claim also confirms the information put forward by Bloomberg last month. Bloomberg’s Mark Gurman suggested that the cheap Vision Pro could be in the range of $ 1,500-2,500.
It is possible to say that this price range is still too high. When this version comes out, it will probably appeal to a limited market. However, considering that Apple has long-term plans and has entered a completely new category, we can say that this is not surprising at the moment. The company is likely to release another Vision Pro in the $1,000 range that will rival Meta’s Quest Pro in the coming years as it improves the product.
As for how Apple will reduce prices, the technology giant will do this by reducing the total cost of the device’s components. Bloomberg’s previous claims also said that the company would give up the “EyeSight” feature, which allows us to see the user’s eyes while using glasses, and release an affordable version.
That’s all we know for now about the new Apple Vision Pro models. According to supply chain sources, the company says it is trying to launch a cheaper version in 2025. So we have nearly two years ahead of us.
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