Popular social media platform TikTok continues to rise. The Digital 2021 October Global Statistics Report, published by DataReportal in partnership with We Are Social and Hootsuite, shows the remarkable data.
According to the report, in the third quarter of the year, the number of social media users exceeded the 4.5 billion mark. However, the rise of TikTok continues and the Chinese are the base of the application. Let’s take a look at some of the headlines and important details in the new report…
Increasing number of global internet users
The highlights of the Digital 2021 October Global Report, which also provides data about TikTok, are as follows:
- More than two-thirds of the world’s population currently uses mobile phones. The number of users increased by almost 100 million in the last 12 months, reaching 5.29 billion in October 2021.
- There are 4.88 billion internet users globally. That means almost 62 percent of the world’s population. The latest data shows that the number of global internet users increased by more than 220 million last year. However, the actual number may be higher as research has been disrupted due to the pandemic.
- Social media users, on the other hand, increased by more than 400 million in the last 12 months to 4.55 billion in October 2021. Although the user growth has slowed a bit in the last 3 months, more than 1 million new users are arriving globally every day.
However, let’s not go without mentioning that the world population reached 7.89 billion at the beginning of October 2021 in order to better see the user rate. There is an increase of approximately 80 million compared to this time last year. It is estimated that the global population will exceed 8 billion by mid-2023.
The rise in social media platforms continues
So what can this report tell us about how people’s digital behavior is changing? Next is the analysis of data, such as the use of social media platforms. Because social media users have increased significantly.
The most important detail in the report, which analyzes the third quarter of 2021, shows that there are currently more than 4.5 billion social media users worldwide. That’s an increase of over 400 million compared to this time last year. Moreover, it represents a growth of almost 10 percent year over year.
At this time last year, the number of social media users crossed the 4 billion mark. An average of 13 new users per second start using social media for the first time. Most likely, 60 percent of the world’s population will be social media users in the first half of 2022.
Also, CNNIC’s latest report revealed that more than 1 billion people in China are currently using the internet. Thus, China accounts for more than one-fifth of the world’s total internet user base.
TikTok reaches 1 billion users
TikTok surpassed 1 billion monthly active users at the end of September 2021. Thus, it became the seventh social media platform to exceed the 1 billion mark. Moreover, it took only 5 years for TikTok to reach this number. In addition, TikTok reached 1 billion users in a shorter time than Facebook.
However, platforms that reach such a number of users, of course, attract the attention of marketers. The data shows that marketers can now reach 825 million users aged 18 and over worldwide through ads on TikTok.
In addition, according to TikTok’s bi-gender data, women make up 56.1% of the worldwide TikTok ad audience. TikTok data based on age has also been announced. However, ByteDance only reported users aged 18 and over. Accordingly, users aged 18 to 24 account for approximately 45 percent of TikTok’s global ad reach among users aged 18 and over.
Otherwise, women aged 18-24 make up about a quarter of the platform’s total advertising audience aged 18 and over.
Finally, TikTok seems particularly popular in the Middle East. The number of TikTok users in Saudi Arabia equates to about 80 percent of the country’s total population aged 18 and over.
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