It is a situation we often see that products that have not been officially announced in the Chinese market are opened for pre-order. This practice essentially allows the producer to anticipate demand and adjust production volume accordingly.
Consumers’ demand for a product whose technical features and price have not yet been fully clarified indicates that the product in question will achieve a good sales performance. The demand for the Xiaomi 12S series is also quite high.
Leica camera flagships
JD.com, one of the largest e-commerce companies in China, has started to accept pre-orders for the soon to be introduced Xiaomi 12S, Xiaomi 12S Pro and Xiaomi 12S Ultra flagships. Just days before the launch, 250,000 applications were made for each model.
The number of pre-orders shows that the Xiaomi 12S series is highly likely to enter the best-seller lists after its launch. The smartphones, which will be introduced on July 4, will be the first products of the Xiaomi and Leica collaboration.
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- The number of pre-orders for the Xiaomi 12S series is over 250 thousand