With the advent and proliferation of smartphones, the popularity of phones, also known as “feature phones” or dumb phones, that preceded them around the world, has bottomed out. The best example of these phones, which are expressed as feature phones, may be the Nokia 3310 3G, which was released in 2017. Before the popularity of smartphones, the term ‘feature phone’ was often used for high-end mobile phones with various functions for retail customers and would have 3G support. However, it seems that these phones are getting popular again, especially in the USA.
Phones like the new Nokia 3310 are getting popular
Although the sales of these phones continue to decline worldwide, HMD Global, the licensee of the Nokia brand, managed to sell tens of thousands of clamshell phones every month in the USA throughout 2022. The reason for this is Generation Z, who are trying to reduce screen time to protect their mental health. The new generation especially wants to reduce the effects of social media on their psychology. In addition, some states in the USA are discussing parental control and permission to open social media accounts to protect young people.
The rise in popularity of feature phones is also resulting in significant productivity gains, thanks to the absence of the distractions found in typical smartphones. This increasing demand, combined with the desire to stay away from social media, is also beneficial for the Light Phone 2 type devices produced by companies such as Light. It facilitates focus and provides games, applications, etc. Classical mobile phones, free from factors, may be needed not only by the Z generation, but also by everyone at certain intervals.
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