Twentify conducted a research of 1,040 people through the Bounty mobile application. Within the scope of this research, the researchers, who revealed Turkey’s approaches to electronic products, reached remarkable results. According to the research, televisions continue to attract a great deal of attention in our country. So much so that 83 percent of the participants state that they own a television. While 31 percent state that they own a desktop computer, 28 percent say they own a smart watch and 21 percent say they own a smart bracelet.
When we look at electronic home appliances; We see that products such as coffee makers, blenders, toasters and tea makers come to the fore. Survey participants state that they have purchased at least 1 of these products in the last 2 years. Robot vacuums are the leading products among the products planned to be purchased. 29 percent of respondents plan to buy a robot vacuum within the next 6 months.
Nearly half of respondents have purchased a coffee machine in the last two years
Twentify’s research reveals that 54 percent of consumers who want to buy robot vacuums prefer Xiaomi. This brand is followed by Tefal with 15 percent and Viomi with 6 percent.
We change our phone every 1.7 years on average
Research shows that 48 percent of the participants bought a new smartphone 1-2 years ago. 30 percent of the interviewees bought a new smartphone in the past 6 months. Looking at these statistics, we see that a new smartphone was purchased 1.7 years ago in Turkey. The majority of consumers take action to buy a new phone as soon as they realize that they need a new one. In addition, according to the average, a citizen uses 4 different phones in 10 years. In other words, we make a phone change once in 2.5 years.
Twentify revealed that 48 percent of consumers shopped in physical stores and 52 percent of them shopped technology over the internet. However, there is one thing worth noting at this point. When purchasing electronic products over the Internet, we prefer e-commerce platforms rather than the brand’s own website. . .
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