According to research firm CIRP (Consumer Intelligence Research Partners), the iPhone 14 series smartphones have enjoyed record demand in the US market, outstripping sales of other Apple models released in the past few years. This is stated in a report published on the company’s website.According to the report, iPhone 14 sales in the US accounted for 79 percent of Apple’s total smartphone sales in June 2023. This is the highest figure in recent years and the average for the company’s new products exceeds 70%. The only series that managed to surpass the iPhone 14 in popularity was the iPhone 7, which captured 81% of the market at one time.
The best-selling model of the series was iPhone 14
Among iPhone 14 models, iPhone 14 became the most demanded model, taking 24% of the market. It was followed by iPhone 14 Pro Max with 22 percent, iPhone 14 Pro with 21 percent and iPhone 14 Plus with 12 percent.
CIRP analysts attribute the high popularity of the iPhone 14 to consumers’ desire to purchase a high-quality and modern smartphone that will serve them for several years. In addition, iPhone 14 sales were also positively affected by mobile operators’ attractive credit terms and tariffs.
