TikTok, the world’s most popular social media application, attracts great attention from everyone from seven to seventy. This situation brings with it a significant income. Finally, explaining the profit rate it achieved in 2021, the company managed to envy YouTube, Instagram and other competitors. Here are the details…
TikTok earned $990 million in revenue!
TikTok, which has more than 1.5 billion active users around the world, has published its international revenue report in 2021. Accordingly, the company’s profit rate, which was $ 171 million in 2020, increased by 477 percent in 2021 and reached $ 990 million.
279 million dollars of the announced amount is hosted by the United Kingdom, which is on the rise in the e-commerce sector. According to shared reports, more than 80 percent of the amount earned comes from countries covering the European region.
“The increase was driven by increased user numbers and improved monetization tools to improve advertisers’ experience and ad performance,” the company said. made the statement. So much so that TikTok, which has been behind in advertising for years, finally left Snapchat behind with the income it earned.
A blow to TikTok: Shorts, the new address of YouTube ad revenues!
YouTube has announced that with the new changes it will put into effect at the beginning of next year, Shorts content producers will begin to receive advertising revenue. He also said that this partnership offers real earnings sharing for the first time in the world between short video sharing platforms like Vine and TikTok.
If we look at the details, within the scope of the earnings-sharing program with new business partners, there will be the right to apply to generate income for content producers who have received 10 million views on YouTube Shorts within 90 days.
Of course, the income here will be provided by the ads that appear in the Shorts feed, just like in TikTok. Then, the amount obtained from this will be collected in a common pool and divided among the content producers according to the total number of views and watch times. The cutoff will be 45 percent regardless of whether they use music or not.
With this development, it is expected that the wage distribution in other applications will be regulated in the near future. Because last year, YouTube’s highest-paid Mr. Beast (Jimmy Donaldson) earned $54 million in net income from the platform, while only $15,000 from TikTok.
Well, what do you guys think about TikTok? Don’t forget to share your thoughts with us in the comments section!
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