Ford continues to narrow the car range in the European market. The company announced that Focus’ production will be terminated in November. When the production ends, there will be no new version or a direct successor of the model. Focus is preparing to withdraw from the roads!

Ford announced that the production of Focus will end in November. While the production continues at the Saarlouis factory in Germany, customers will still be able to order a new Focus. However, with the stop of the production line, the order process will be closed. After this level, the model will be bound by the stocks remaining in the dealers.

Ford’s ‘hot hatch’ book is closing

With the removal of Focus from production, Ford will have lost one of the latest “Hot Hatch” models offered by a manual transmission in Europe. In addition, the Volkswagen set will continue to exist in the market with its models with its models, golf, Octavia, leon and A3. Toyota Corolla will remain on the market.

Ford CEO, Jim Farley, says that the company will focus on models that offer higher profitability, including Bronco, Tremor, Rapor and Mustang, leaving the company’s “ordinary automobile” production. In accordance with this strategy, the sale of Ford’s classic passenger cars in Europe will end with the abolition of Focus from production.

Ford’s market share in Europe fell from 4 %to 3.3 %in 2024. The company reached the number of sales of 426 thousand 307 units and left behind Kia and Hyundai. 2025 and later a precedent trend is expected to continue. Ford plans to compensate for the lack of passenger cars in Europe with SUV models for Puma and Kuga. Puma’s electric version is also available to the market.