In addition to the smartphone industry, the competition between the processors powering these devices is quite high. In the fierce struggle of chip manufacturers to be the leader, MediaTek holds the first place. So, how does the company, which has been at the top for a while, achieve this? Let’s take a look at the details together!
MediaTek is the leader for over a year!
According to the research of the share ratios of smartphone processors in the global market shared by COUNTERPOINT, MediaTek holds the first place. In the table where the data between the second quarter of 2021 and the third quarter of 2022 are shared, it is seen that MediaTek is in the leadership position in all six periods.
In this table, where MediaTek takes the lead, there are six processor manufacturers, namely Qualcomm, Apple, UNISOC, Samsung and Huawei HiSilicon. The data are shared with their statistical ratios.
MediaTek, which took the first place with 42 percent in the second quarter of last year, decreased to 35 percent in the fourth quarter. The company, which managed to have a 38 percent market share until the second quarter of 2022, fell back to 35 percent in the third quarter of the year. However, despite all this, he managed not to fall from his throne.
What does MediaTek owe this success to?
As a matter of fact, it is intensifying the competition in the upper segment with MediaTek’s Dimensity series processors. But the real success of the company is not its flagship class products. MediaTek’s strategy, which dominates the mid-range phone market with platforms such as the Helio G and Dimensity 900 series, is based on taking part in as many models as possible with the most affordable price. In this way, the company can keep its market share high.
By the way, let’s talk about other manufacturers on the list. Qualcomm, which closed the third quarter of the year with a market share of 31 percent, is followed by Apple, which produces and uses its own processors with 16 percent. UNISOC, which has a 10 percent share in the pie, has outstripped Samsung, which has a 7 percent share. Another manufacturer that draws the most attention on the list is Huawei with its HiSilicon processors. With a zero percent market share, Huawei has been losing power since the second quarter of last year. Finally, it is estimated that the last quarter reports of the year will be in favor of Apple.
So what do you think about this subject? Will MediaTek be able to hold the lead in the coming months? Don’t forget to share your ideas with us in the comments section!
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