With the big companies developing their own technology ecosystem, the smart watch market is also in a significant development. A report published in Counterpoint Research reveals the fierce competition of companies in this field.
Apple is the leader of the smart watch market
According to the published report, there has been an increase in the trend towards smart watches in the last year. The smartwatch world, which showed an increase of 13 percent compared to last year, continued its development despite concerns about the economic slowdown and inflation.
Apple was the most important name in this market. The company is more than three times ahead of its closest competitor. However, the company, which has a market share of 36 percent, could not show the same success in the premium segment. So much so that the company regresses to the fifth place in the market share in this field.
Deputy Director of Counterpoint Research Sujeong Lim made the following statements on the subject.
The global smartwatch market has continued to perform well since its recovery last year, despite showing little growth in 2020 due to the impact of Covid-19. While this growth was seen in most parts of the world, European shipments were flat, most likely due to the Russian invasion of Ukraine.
Samsung takes the second place with a share of 10 percent. Having a share of 7.8 percent last year, the company has grown relatively. On the other hand, Xiaomi experienced a 69 percent growth in the low-segment smartwatch market. On the other hand, Counterpoint Research does not expect major changes in this table in the coming periods.
Which do you think is the best name in the smart watch world? Please share your opinions with us in the comments section
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