Irrelevant Twitter notifications, which almost everyone frequently receives and complain about, finally caught the attention of the social media platform. Most of the notifications sent by Twitter, which is one of the means of following the agenda of millions of people who have no business with phenomena or phenomena, were far from the focus of the user. However, the information that has emerged now shows that the company will change that with its acquisition of a new notification company, OpenBack.
According to the news, Twitter, which has acquired the mobile notification and interaction platform OpenBack, announced that the notifications it sends to the devices will be user-oriented in the future. “Irrelevant notifications are distracting,” said Jay Sullivan, Head of Consumer Products at Twitter, adding that they want to keep people informed even if they’re away from the phone.
Twitter will send more ‘smooth’ notifications
wants to send attractive notifications. In this direction, the social media giant, which has incorporated the mobile interaction platform OpenBack, plans to send the right notifications at the right time, giving importance to people’s privacy.
While Sullivan has access to all the information about the purchase and the project, about which we have very limited information, people also think that the notification sound on Twitter will be changed.
Twitter Head of Consumer Products, Jay Sullivan, tweeted on the platform:
“The best push notifications take people to Tweets they care about on Twitter. But Irrelevant notifications are a distraction. We want the millions of people who visit Twitter every day to receive relevant and engaging notifications via notifications. Having OpenBack and its talented team join Twitter will help us improve our ability to deliver the right notifications at the right time, prioritizing privacy. We’re excited for their participation and can’t wait to see the impact. Welcome!”
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