The importance of SEO studies for businesses

The primary purpose of commercial enterprises is to increase their turnover by selling. In order to increase their sales, they need to attract customers or go to their customers. By doing SEO, we show our own website in response to potential customers’ Google searches, in a sense, we go to the customers’ feet. The more potential customers call us, the more our real customers will be. The increase in the number of customers as a result of these studies will directly increase the turnover of the enterprises.

What Does SEO Mean?

SEO, Search Engine Optimization with Turkish abbreviation Search Engine Optimization. It is called SEO to ensure that websites listed in large-scale search engines such as Google, Yandex, Bing move up in the ranking results. The main purpose of search engine optimization is to direct traffic and to rank higher in search results. People who provide this service are also called SEO Consultants.

How Does the SEO Process Proceed?

We can compare every website to newborn babies. Just as babies have basic needs such as healthy eating and regular sleep for their development, websites also have basic requirements such as original content and technical regulations.

The implementation and realization of basic needs is a process that requires care and patience, just like the development of babies. If we don’t give a baby 23 hours of sleep a day and food for the remaining 1 hour so that he can grow up fast, we do not do all the things that need to be done at once so that they grow up fast in websites and rank high in the ranking results. We are slowly but surely increasing our place in the Google search network by spreading all the metrics in a process.

SEO projects need a minimum of 3-6 months for the work to bear fruit and for a noticeable increase in ranking results to begin. No SEO consultant can make a sentence like I will bring your site to the first place in 3 weeks. In summary, the work of people who talk like this is nothing but causing your website to have very short-term success and permanent damage by getting “backlinks” far above your website’s monthly average traffic results, even though you know that Google will understand. As with any unconscious work, the damage done on SEO work can cause permanent damage to your website. Google’s biggest penalty would be to remove the domain no-index website from the Google search network. Businesses facing this error have no choice but to reopen their website using a new domain. In order to avoid such undesirable situations, you should have your SEO work done by reliable people.

Biggest SEO Mistakes Businesses Make?

The biggest mistakes made while doing SEO work;

• Duplicate Content Writing.
• Language Optimization
• High dimensional visuals.
• Indexing Errors

Duplicate What is Content?

Duplicate content sharing content on different websites without any editing is called duplicate content. Having duplicate content causes big problems on the Google Search Network. Google wants every website to have its own content. Google’s goal is to always show users the right results in search results. It detects websites that host the same content as spam and will show you less or no search results. In order to avoid this, you should take care to keep your content original and at least 300 characters.

What is Language Optimization (Hreflang)?

Today, many businesses’ websites have 2 different language options. For businesses that want to sell globally, having at least 2 languages ​​is a must. There are a few small but important changes that need to be made in order to make this obligation accepted by Google without any errors. One of them is the “Hreflang” tag. Thanks to this tag, if our website has 2 or more language options, we are telling Google the following. My website has 2 or more languages. The equivalent of the default writing language on each page is located at this URL. We add a simple but very effective code in the search results.

Example using hreflang,

High Dimensional Visual Problems?

Images are indispensable for websites. Our logo, which reveals our corporate identity, should definitely be on our website. Google supports this, but there’s a fine line here. This line is the size of the images we upload to our website. The high visual dimensions cause many problems. The most important of these is the slowness of website opening speeds. Slowness in opening speed is a situation that Google does not want. The reason is that Google says that it determines whether a user decides to stay on the website within the first 3 seconds. If you have a website with a slow opening speed, most of the users will leave your website without waiting for the time necessary for your website to work properly.

This abandonment will also negatively impact Google’s other metric, the “Bounce Rate” percentage. If our site has a high bounce rate, Google understands it as follows. So the visitors quickly decided that they could not find what they were looking for on the website and left the site. There is no important content to show visitors on this website, I have to pull the ranking result down. Decreases in the ranking results will directly affect the sales turnover of your business negatively.

What are Indexing Errors?

This problem, which is in the head of many website owners, can actually be eliminated with a few steps taken correctly. Indexing indicates that the pages on your website have been indexed by the Google Search Network and will now appear in users’ search results. To summarize briefly, our pages need to be indexed in order to appear in users’ search results. If we look backwards, what if we have pages that we don’t want users to see and they get an index. What will happen this time? Here we come across 2 concepts: 1. The “No-index” label and the other one is the “Scan Budget”.

“Basket” or “Banking Transactions” pages on E-Commerce sites are pages that we do not want to be indexed. The indexing of these pages will negatively affect their scanning budget, and we do not want to display the “Banking Transactions” page in the search results for users. We use the “No-index” tag for the pages that we do not want to be indexed. This tag informs Google Bots that the page does not “Show in Search Results”.

As for the scanning budget. Let’s move on to e-commerce sites. Such sites have thousands of pages. Every website also has a crawl budget in Google’s eyes. Googlebot indexes our pages within the given budget. Pages outside the budget cannot get indexed. In order to use the budget optimally, we turn off the indexing of unnecessary pages that do not need to be seen by users.