Tech giants are transitioning to the virtual world one by one, attempting to open their branches in Metaverse. Disney has also announced that it has entered the Metaverse. Not only that, he also announced the Metaverse officer to set Disney’s strategy and manage its plans.
CEO Bob Chapek, in a note to employees, announced that he has appointed Mike White, previously Senior Vice President of consumer experiences and platforms, as Metaverse executive. “For nearly 100 years, our company has redefined entertainment by leveraging technology to bring stories to life in deeper and more effective ways,” Chapek said. “Today we have the opportunity to connect universes and create a new paradigm for how audiences experience and interact with our stories. The next frontier of storytelling will be the Metaverse, which I believe is the perfect place to pursue excellence in strategic storytelling, innovation and our audience focus.”
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