Inspired by Google’s popular short video sharing platform TikTok, YouTube Shorts has had great success. Now Google offers a new option for those who make money by producing content for YouTube.
YouTube Shorts included in partner program
As a result of YouTube Shorts being included in the Partner program, creators will be able to earn money by placing ads on YouTube Shorts videos. While this is a welcome development for creators, those who consume videos will react; It will not be a good experience to encounter advertisements that cannot be passed in videos that are already short.
New monetization options will be available
It will join YouTube Shorts’ Partner program early next year, and creators can also monetize short videos if they meet certain requirements. YouTube will offer options to help creators monetize their Shorts videos without joining the Partner program; Like channel subscriptions, Super thanks. Youtube has not yet disclosed what requirements must be met to open these options.
Requirements for monetization from YouTube
The Youtube Partner Program has been monetizing creators for years, and it’s not hard to get involved. In order to start making money from YouTube, it is enough to reach at least 1000 subscribers and 4000 hours watched in 1 year. For Shorts, you’ll need to capture 10 million views within 90 days.
YouTube’s share is 55%!
It has been stated that YouTube Shorts payments will be slightly different. Creators will receive 45% of the revenue from the video, the rest will be left to YouTube. As you know in normal YouTube videos, the situation is the opposite.
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With more than 1.5 billion users as of June, YouTube Shorts was monetized solely through creator funding and independently obtained sponsorships and deals. Although high viewing numbers were achieved in this model, high income could not be achieved.