The smartphone industry, which was directly affected by the global chip crisis and pandemic, started to recover gradually. In this context, while shipments in the smartphone industry approached pre-pandemic levels, growth was recorded in this area for the first time in 5 years last year.
Known for its detailed reports in the industry, Strategy Analytics has announced the fastest growing smartphone company in Europe in 2021. Here are the details…
Here is the fastest growing smartphone company of 2021
In this period when the activity in the smartphone industry peaked, the competition between companies increased. In this context, Strategy Analytics announced the fastest growing smartphone company in the European market in 2021.
Realme was the fastest growing smartphone brand in Europe in 2021. The company, which started its activities as a sub-brand of OPPO in 2018, has greatly increased its activity in the sector. Although the Chinese company entered the European market in 2019, it recorded 548 percent growth last year. On the other hand, it managed to grow 643 percent in Central and Eastern Europe and 416 percent in Western Europe.
In addition, Realme, which was thirteenth in 2020, rose to fifth place as of the fourth quarter of 2021, and for the first time managed to become one of the 5 largest smartphone manufacturers in Europe. The company’s market share is around 3%.
According to Strategy Analytics, the reasons why Realme made a leap in this area are the right marketing policy, low price policy despite increasing prices. The company, which is frequently preferred all over the world, including our country, draws attention with its low price concept.
So what do you think about this issue? Do you think Realme can reach even better levels in the smartphone industry in the future? Do not forget to share your views with us in the comments section or on the SDN Forum.
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