Threads, which was launched as a competitor to Twitter in the past weeks, attracted great attention when it was released. However, this interest was short lived. Today’s news drew attention to the fact that the Threads application has experienced huge drops in user count and interaction. Here are the details!
Threads user count dropped 20 percent
Meta has recently released its highly anticipated Twitter competitor, the new social media platform Threads, for users. The platform attracted a lot of attention around the world, exceeding 70 million users in 24 hours. Then Threads managed to reach 100 million users.
According to today’s news, his platform fame was short lived. The new data shared showed that Threads saw a rapid decline in user count and engagement. This decrease occurred especially in the number of daily active users of Threads.
The company has been experiencing a 20 percent decrease in the number of users in recent days. In addition, the time spent by the users of the platform in the application is also faced with a significant decrease. According to the data, the time users spend on Threads decreased from 20 minutes to 10 minutes.
Along with all this, the countries where the Threads application was downloaded the most were also announced. Looking at the data, 33 percent of Threads downloaders are from India. Brazil is in second place with a slice of 22 percent. The other part of the list is the USA with 16 percent and Mexico with 8 percent.
There are allegedly two reasons for Threads’ rapid launch. The first of these is that it makes it easy to create an account with Instagram. The second reason is the frustrations of users with the platform since Elon Musk bought Twitter.
So, what do you think about this subject? Do you think Threads application will be able to increase the number of users? Do not forget to share your views with us in the comments section!
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