Recently, claims have been made that Apple will now have more ads in the app store and other applications, and Apple has confirmed that these news are true. The details of the subject appeared in an email sent by Apple to the developers and in the latest blog post published by the company.
According to this information, as of October 25, there will be advertisements on both the “Today” page of the App Store, which is the main page, and the “You may also like these” section. These ads will be available in every country except China and will have a blue background and ad icon.
More ads, more reach
“With the Today tab, your app can appear prominently on the App Store’s homepage—making it one of the first things users see when they visit the App Store.” Using the phrase, Apple has stated that advertisers can highlight their applications.
Previously, developers of applications for Apple could not advertise on the Today tab, even if they wanted to. Even if there were featured content in this tab, these content were selected by Apple and were not sold as advertisements.
On the other hand, not all users are fans of these ads. Some experts say the app tax, which is used to name the high commissions Apple receives, will increase. Because many application developers will enter into serious competition for these advertising spaces in order not to lose their users.
Claims made in August suggested that Apple’s goal was to triple its annual advertising revenue to $10 billion. With two new ad slots, Apple has doubled the total number of spaces where it shows ads.
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