A new report has emerged in the tension between Elon Musk and Twitter. According to Reuters, Twitter has created an internal report on user loss. Managers, who shared the report with the employees, announced that there was an absolute decrease in interaction with the coronavirus pandemic.
The audience, which includes users who are active on Twitter six or seven days a week, Tweet at least three to four times a week. Declining active users account for half of Twitter’s global revenue.
Musk was right! Twitter user loss report leaked
The user base, which makes up less than 10 percent of people who sign up for Twitter, has a large interaction network. In the report created, it is stated that users who share 90 percent of the platform’s Tweets leave the site.
The published report also cites another internal study that found that popular topics are declining among English-speaking users. On the other hand, it is stated that crypto money and adult content shares have rapidly become the focus of attention in the last two years.
Twitter executives emphasized in the report that they lost a large number of active users who were interested in fashion or celebrities like the Kardashians. It is estimated that users prefer Instagram and TikTok to follow fashion and celebrities.
The United States has at least 83.4 million active Twitter users, according to DataReportal, which cited data collected in July by Singapore-based digital consultancy Kepios. It is stated that there are at least 19.8 million active Twitter users in the UK.
Musk has repeatedly asked about Twitter’s actual number of active users, citing concerns about bots on the platform that could increase the value of the social media site. Twitter left unanswered questions about the number of active users.
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