Taking drastic measures to its brands operating in the country of China, where it has been in tension for a while, India takes the business one step further. Chinese manufacturers are banned from selling cheap phones in India.
shock to Chinese manufacturers
Brands such as Xiaomi, Oppo, Vivo are very influential in the Indian market, especially with smartphones close to the $100 band, and have a share of almost 80 percent in this segment. The Indian government is taking an interesting decision to prevent domestic brands from being affected by competition. Soon, Chinese manufacturers will be banned from selling smartphones under 12000 rupee – $150.
China moves to ray tracing technology
With the ban, Indian consumers will naturally turn to phones of domestic brands such as Lava and Micromax under $150 and balances will be ensured. Indian brands were the first companies to use Intel mobile processors for a while. In other words, they are following a very successful line in the country.
This step, which will create a disadvantage for Chinese manufacturers, will work on the Samsung and Apple front, because these brands are not very active in the lower segment. Samsung and Apple will likely take the top two positions in the country after Chinese brands lose share.
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