Let’s rewind time and go back to 2005. The ceiling of our limited technological possibilities in these periods was Samsung’s sliding E250 and Nokia’s 2100 or 3310 models. Especially Nokia had dozens, hundreds of models. So much so that we are talking about a brand that has 60% of its market during the prime period. From countless models that serve all kinds of budgets, all kinds of tastes and needs…
Its biggest rival, Samsung, is still alive today. It’s even in a leadership race with Apple. So where is Nokia? How is it that this giant, this whale, has become such that the new generation does not even know its name, and cannot occupy even 1% of the market?
The story of Nokia, which is no longer able to connect people (Connecting People)… Welcome to Untouchables.
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