The smartphone market in Europe, after the four -year decline, has grown by 5 %in 2024. Compared to Canalys’s report, more than 136 million telephones were sold in total, and 30 %of them created premium models with price tags of $ 800 or more.
While Samsung maintained the leadership in the European market in 2024, Apple managed to increase its sales in the last quarter of the year. Samsung’un sales on an annual basis increased by 6 %, Apple’ın 1 %more iPhone said.
Samsung once again the leader of the market
Europe’s third largest smartphone brand Xiaomi, 2023, a similar sales performance, Redmi, Poco and Xiaomi brands maintained the level just like. On the other hand, motorola 26 %and Oppo grew by 13 %.
| 2024 shipments | 2024 market share | 2023 shipments | 2023 market share | Annual growth | |
| Samsung | 46.4 million | 34 % | 43.7 million | 34 % | 6 % |
| Apple | 34.9 million | 26 % | 34.6 million | 27 % | 1 % |
| Xiaomi | 22.2 million | 16 % | 22.2 million | 17 % | 0 % |
| Motorola | 8.0 million | 6 % | 6.4 million | 5 % | 26 % |
| Oppo | 4.1 million | 3 % | 3.7 million | 3 % | 13 % |
| Other | 20.5 million | 15 % | 19.2 million | 14 % | 7 % |
With a new ecotasım law that will enter into force on June 20, the European Union will force smartphone manufacturers to produce long -lasting, easy repair and sustainable resources.
The rules that come with this new law will lead manufacturers to developing phones with easy -to -change batteries and long software supplements, while companies will review companies’ business strategies. Therefore, in the future, usual phones and processes are waiting for us.
