It is a known fact that the use of smart phones, which have entered our lives in the light of technological developments, is increasing day by day. The data obtained reveals that more than 80% of the world’s population has a smart phone, revealing the rising popularity and how much humanity has turned to digital environments.
In a news we conveyed to you last week, we shared how much the operating systems used in phones are used worldwide. In this sharing, it was seen that there was a decrease in Android and an increase in iOS. Now, a report has been published on the top selling brands in the smartphone market this year.
The best selling phone brands of the year announced
Strategy Analytics, a research on the global smartphone market, after many giant companies published reports on the first quarter of the year published. In the research, a total of 314 million shipments were made in the first three months of the year; it was noted that this corresponds to an annual decrease of 11%.
Publishing data on market shares, the company stated that South Korean technology giant Samsung showed its best performance in the first quarter of the last five years with 74.5 million shipments and a share of close to 24% in the first quarter. In the second place in the list of best-selling brands, Apple, which announced that it achieved record revenue today, was on the list. It was reported that the market share of the US company, which made 57 million shipments, was 18.2%. The whole list, which included Xiaomi, OPPO and Vivo, was as follows;
- Samsung: 74.5 million shipments, 23.8% market share
- Apple: 57 million shipments, 18.2% market share
- Xiaomi: 39 million shipments, 12.4% market share
- OPPO: 29.8 million shipments, 9.5% market share
- Vivo: 25.4 million shipments, 8.1% market share
- Other: 97.1 million shipments, 28% market share
Linda Sui, one of the Strategy Analytics executives, made a statement regarding the global smartphone market, “’In the first quarter of 2022, global smart phone Phone shipments fell 11% to 314 million. “This is the third consecutive decline in the smartphone market,” he said. Sui added that the reason for the decline was factory restrictions, the chip crisis, COVID-19, geopolitical problems and economic difficulties.
Samsung showed the best performance of the last five years, Apple’s market share increased compared to the previous year
In the statements made about Samsung, the company’s share was 24%. It is at the top with a large share; It was stated that this was the best market share achieved since the first quarter of 2017. It was also stated that the demand for the newly released flagship Galaxy S22 series is high. In addition, it was stated that Apple increased its market share by 1% compared to the previous year, and the company reached these numbers under the leadership of the iPhone 13.
Reporting that Xiaomi’s market share decreased to 12% with a decrease of 2% compared to the same period of the previous year, Strategy Analytics analysts stated that the giant company was affected by geopolitical uncertainties in Europe. In addition, experts stated that apart from these five brands, competition among brands such as Honor, Realme, Lenovo-Motorola and Transsion was fierce in the first quarter.
Continuing their comments on the latest report, experts stated that they foresee a decrease in smartphone shipments by 1% to 2% on an annual basis for the remainder of 2022.
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