The web version of Threads has come to an end
Threads got off to a strong start with a huge impact during its launch, but soon lost interest from users due to a lack of features and essentially nothing new. Recent reports show that the platform has lost 80 percent of its users. Meta aims to revive demand with new features. Here’s an example to illustrate the extent of the shortfall: Threads doesn’t even have a search feature at the moment because currently users can only search for other users, not specific content or posts.
Another feature hindering mass adoption is the lack of a web version, but the expected web version of Threads will be released this week, according to The Wall Street Journal. Meta CEO Mark Zuckerberg’s announcement in early August that a web version is coming “in the next few weeks” coincides with the WSJ’s claimed timeline. Also, Instagram head Adam Mosseri revealed last week that the web version of Threads has been undergoing internal testing “for a week or two”, but “requires some work” before it becomes available.